fiveight.ae

Services

Placements

01

Placement Strategies

Fiveight develops marketing and placement strategies for private equity and venture capital firms. Through strong resources, reach, and access to industry expertise, we provide insightful marketing strategies for private placements in sector specific industries. We can assist newly established funds on crafting their investment story and marketing collateral including referrals, road show support and investor events. Our approach is to work closely with stakeholders on a discreet and confidential basis.

Partner Placement

For some clients, new market entry is best achieved with a partner. We support our clients in partner referrals, screening, and selection within the markets that we operate. Our approach is to manage the marketing outreach on behalf of the client with potential partners, as well as defining the partnership proposition and structure.

Structure

02

Organization

Fiveight works with clients on their organization design to ensure that strategy and marketing plans translate into results. We focus on four elements of design-the framework, capabilities, cross-functions, and competitive advantage-to ensure they are aligned and clearly linked to client's strategy and marketing goals. We help our clients define metrics that really matter for driving results and making effective decisions. The right organization design with insightful metrics gears our client for optimal performance.

Legal Structure

Strategy and operational excellence are grounded in a robust legal structure. We support our clients setup holding structures or legal funds that optimize their strategy and operational goals, through our partnerships with reputable fund administrators and law firms. Alongside the legal structure, our expert network can also assist in designing and implementing a robust governance, including reporting, risk management and compliance guidelines for our clients.

Strategy

03

Strategic Planning

We work closely with our clients to craft winning solutions specific to their individual challenges. We draw strategic roadmaps with goals for different situations, from launching a greenfield business, entering a new market, to managing aggressive growth. Our strategy output defines the right portfolio mix, target segments, pricing, distribution channels and partnerships.

Execution

We partner with clients to ensure a successful execution of their strategy and marketing plan. We embed a joint task force within our client organization and equip them with comprehensive project plans to ensure key actions are delivered. With new businesses and start-ups, we provide a set of incubation support.

Research

04

Market Research and Intelligence

Our research gives clients insight to their markets, consumers and other stakeholders. We bring together different tools— data analytics, primary research and expert interviews. Our approach translates information into market intelligence, and turns complexity into concrete findings that enables our clients to make robust business decisions related to strategy, market entry, and partnerships.